Pantone, the self-proclaimed “global color authority,” announced Radiant Orchid as the Color of the Year for 2014. As much as it bemuses me that a company has the right to grant such an accolade, I have to admit it’s a gorgeous color. But the interpretation of color is very much in the eye of the beholder and is exceedingly subjective. A color that evokes a certain reaction in one person may evoke a very different response in another. Our varying feeling for color most likely emanates from an emotional space within us – it could stem from our past, our personality, or our environment – and is triggered by the context and arrangement in which it’s used. My favorite color is fuchsia. You may hate fuchsia.
Leatrice Eiseman, executive director of the Pantone Color Institute, claims Radiant Orchid “intrigues the eye and sparks the imagination,” and that may be true. But I would argue that any color can spark the imagination. It can spark our curiosity, too; it can draw us into new experiences of the world and shape our sense of who we are. Color can express the deepest but also the most basic symbols in human culture. Consider what color can tell us about history and culture throughout the 20th century: the psychedelic ‘60s, the earthy ‘70s, the vibrant ‘80s.
Where would we be without curiosity? Without curiosity, human culture would remain static. In all of its books, Bright Connections Media uses color to foster curiosity in child and adult alike, and that curiosity leads to discovery. Bright Connections Media aims to help readers discover the colorful world in which they live, and there is no world more colorful than that revealed in our upcoming title J is for Jazz.
J is for Jazz uses bold and evocative imagery that begs for curiosity. It gives us a whimsical look into an age infused with energy and vibrancy. It reveals the infinite kaleidoscope of color that is the world of jazz.
And in case you’re wondering, no, that’s not Pantone’s Radiant Orchid on the cover of J is for Jazz. But I think it helps spark the imagination, too.
- Tom Evans
World Book, Inc.